Space matters in the city. The SundaePC does everything Michael needs without taking up too much of it.

Michael is the father of three, a husband and a system administrator who lives and works in San Francisco. Between the demands of work and family, Michael is exceptionally busy. But he makes knowing the latest in technology a priority. He’s always been the person who knows what’s new in tech.

Pain points: Metaphorical space. Michael is never alone. Technology is the one thing that is truly his.

What he’ll love: The size, style and ease of using the SundaePC. He’ll also get a kick out of everyone’s reaction.

How he’ll use his SundaePC: Michael will be one of those who finds new uses for the SundaePC. Will he carry it with him to use as a backup system? Will he use it as a server? We’ll learn from him.