Greg is a minimalist who believes in staying organized but dreads buying a new computer.

Greg believes in order. His job requires a security clearance and careful adherence to company policies. His work laptop is for work only. He would never use if for personal stuff.

Although Greg is serious about maintaining work/life boundaries, he also loves music, movies, cycling and traveling.

Pain points: Because the need to understand technology is part of remaining competitive, Greg is embarrassed that choosing a new computer is so confusing. He’s great at his job. Why should buying a new computer be more intimidating than work?

What he’ll love: The simplicity of purchasing a quality product that he can rely on.

How he’ll use the SundaePC: Keeping his music organized, tracking his personal expenses, and reading about the sports teams and contemporary issues he’s passionate about.